Advertising

Interested in reaching thousands of affluent, highly educated people that spend a lot of time on the Internet? Does your product or service have a strong link to Frisbee or sports and thus might interest our users? Contact us or read on to learn more about how to reach the right people.

How to advertise on FFindr

You can book a 300x250 pixels banner ad on a per-month-basis. Pricing calculation (see table below) is based on the estimated ad impressions, i.e. the number of page views that show your ad. The CPM (cost per mille; cost per thousand views) is currently at 6€, meaning that 1,000 displays of your ads will cost 6€. Hence an ad campaign that costs you 36€/month will be displayed approximately 6,000 times.

To better target your audience you can book ads for users coming from a specific country. This means that visitors from the US see different ads than users from France. In adition, FFindr is split into three categories to allow for further adjustment:

• the homepage,
• the tournament pages, and
• the team/player/link pages.

Now, in order to get an idea how much your campaign would cost, simply check the table below for the country and the category you want to address. Booking the tournament pages for Italy currently costs 14€ per month, whereas the homepage for France currently is at 8€. Please note that some country/category combinations are currently booked and hence unavailable.

Pricing

The following table shows the pricing in euro for a few selected countries, as of December 2011. If you wish to advertise in a country that is not listed here, please get in touch.

All listed prices exclude value added tax (VAT). Accepted payment methods are PayPal and bank transfer, please note our Terms and Conditions for Advertising.

Format

The advertisement consists of a 300x250 pixels banner ad (rectangle) in the upper part of the right sidebar. The banner should respect the overall look & feel of the website without to distract the user. Accepted file formats are PNG, GIF and JPG.

Tracking

All clicks are tracked with Google Analytics, resulting in valuable information on how people interact with your ads. Each campaign comes with a detailed monthly report including the number of impressions of your ads per booked country, enabling you to better target your ads and thus to get more for your money.

What is FFindr?

FFindr's field of expertise consists of collaborative Frisbee event calendars, that is, enabling everybody to add tournaments to the according country calendars. Next to this, FFindr provides free online registration for Frisbee tournament organisers, ranging from basic online bid submission to sophisticated roster management.

FFindr empowers every team and player to quickly create their website, perfectly interlinked with tournament registration and roster management. FFindr also freely provides web services to the community, enabling embedding of calendar data into websites (e.g. WFDF.org, FFDF.fr, Frisbeesportverband.de, beachultimate.org) or exporting data to personal calendar applications (e.g. Google Calendar, iCalendar).

FFindr embraces the ideals of the open web, which is, enabling efficient communication while leaving all data in the hands of its creators: the Frisbee community.

Why advertising on FFindr?

FFindr unites highly-relevant, up-to-date Frisbee information from all over the world. Its numerous services are tailored to the needs of a large group of enthusiastic people, with many of them being active contributors. Becoming a sponsor of FFindr means becoming part of this big Frisbee family. This is a unique possibility to present your product or service to a valuable target audience. As for July 2011, FFindr serves every month approximately 150,000 pages to 40,000 visitors, with continuous growth.

Online advertisement generates customer acquisition, sales, intent to purchase, and brand awareness. About two third of advertisers say that online advertising has a positive effect and that online advertising is important. In addition, a new study proves that online advertising has an impact even when users do not click the ads. Running online advertisement campaigns is not trivial, specially when your budget is limited. You need to ensure that you spend your advertisement money for ads that get exposed to the right people, and not just any one.

In order to reach them you must go where they are. Selling your products during tournaments is probably the most efficient way, but also a rather expensive and rare opportunity. Why not trying to connect with those Frisbee people when they are at home, dreaming of the next tournament?